[ Click here to download GBSS Survey in PDF Format ]
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What is the Global Better Sex Survey?
The Global Better Sex Survey (GBSS) is one of the largest global surveys of its type which includes telephone interviews with 12,558 men and women aged 25 – 74 in 27 countries.
The GBSS was commissioned by Pfizer Inc. and conducted by Harris Interactive. Fieldwork for the survey began in March 2005 and was completed in March 2006.
What was the aim of the survey?
The GBSS was commissioned to quantify levels of sexual satisfaction whilst gaining a unique insight into the unmet sexual needs and aspirations of couples throughout the world.
What are the key findings of the GBSS?
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